Guest experience
Technology and processes should make every interaction feel simple, responsive, and intentional.
Hospitality Systems · Finance · Analytics
William Eriksson
A Bit About Me
Finance and Business Analytics graduate supporting hotel technology at Callaway Resort & Gardens. I work across hospitality systems, process improvement, reporting, and operational support.
Now supporting
Hotel Systems Administrator
Callaway Resort & Gardens
Pine Mountain, Georgia
A personal philosophy
How I Think About Hospitality
Why this industry matters to me—and what I hope every family feels when they walk through our doors.
What I believe
Hospitality is more than a business.
It creates moments families carry with them long after they leave—memories whose value cannot be measured in currency.
My goal is to help create a meaningful memory for every family that walks through our doors. I hope each guest leaves with an experience that stays with them and, for some, may even change the direction of their life.
Hospitality had that kind of impact on me. The experiences I had as a guest inspired me to pursue this career, and they now shape how I approach every system, process, and decision.
What that means in practice
Three principles guide my work.
The guest experience is the purpose. Reliable operations make it possible. Financial performance allows it to endure.
Operational reliability
Teams serve guests best when systems, access, documentation, and support work consistently.
Financial performance
Better data and disciplined decisions turn operational improvements into sustainable results.
Work Samples
Projects That Prove the Point
A mix of projects I completed on my own and during my Herschend co-op. Click a project to learn more.
01
Personal Project · Power BI · Data Analysis
Residential Property Dashboard
A personal Power BI project that looks at housing inventory and property values.
Impact: Made it easier to review 1M+ homes and ~$519B in property value.
PropertyResidential portfolio dataset
Business challengeReviewing large-scale inventory and valuation data
SystemPower BI
Operational impactClearer review of 1M+ homes and ~$519B in value
Power BI
Data Cleanup
Dashboard Building
Housing Data
+
Problem
The housing data was too large to review easily in a spreadsheet.
My Role
I completed this project on my own by organizing the data and building the dashboard.
Tools
Power BI and Excel.
Process
I cleaned the data and created charts and filters to compare housing information by county.
Result
The final dashboard made it easier to review more than 1 million homes and about $519 billion in property value.
Power BI Dashboard — Full Overview
Housing Mix by Type
Housing Inventory by Age
02
Herschend Co-Op · Financial Analysis · Excel
Investment Scoring Model
An Excel model built during my Herschend co-op to compare different revenue ideas.
Impact: Gave leadership a clear, scored comparison of revenue ideas by return, guest impact, and difficulty.
PropertySilver Dollar City Resort concept
Business challengePrioritizing competing revenue opportunities
SystemMicrosoft Excel
Operational impactA scored comparison by return, guest impact, and difficulty
Scoring Models
Investment Prioritization
Excel
+
Problem
Different revenue ideas were difficult to compare because they had different costs, risks, and guest impacts.
My Role
During my Herschend co-op, I built the scoring model and organized the information in one place.
Tools
Excel.
Process
I scored each idea based on financial return, guest impact, difficulty, and fit with the business.
Result
The model made it easier to see which ideas had the strongest overall value.
Investment Scoring Model
03
Herschend Co-Op · Strategy · Research
Palace Entertainment Strategy Project
A strategy project completed during my Herschend co-op covering more than 20 entertainment properties.
Impact: Delivered a 50+ slide analysis spanning 20+ entertainment properties.
PropertyPalace Entertainment portfolio
Business challengeComparing strategy across 20+ entertainment properties
SystemResearch, Excel, and presentation analysis
Operational impactA 50+ slide executive strategy deliverable
SWOT Analysis
Revenue Strategy
Theme Park Ops
Business Intelligence
+
Problem
The team needed a clear summary of the strengths, risks, and revenue opportunities across multiple properties.
My Role
During my Herschend co-op, I researched the properties and organized the findings into clear presentation slides.
Tools
PowerPoint and online research.
Process
I reviewed each property's operations, guest offerings, market position, and possible revenue opportunities.
Result
The work supported a presentation of more than 50 slides covering over 20 entertainment properties.
Kennywood Park — SWOT Example
04
Callaway Resort & Gardens · Hotel Systems · Oracle OPERA Cloud
OPERA Cloud User Access Management
Supporting employee user accounts and permissions in Oracle OPERA Cloud for hotel operations at Callaway Resort & Gardens.
Impact: Keeps access secure and consistent across departments while supporting daily hotel operations.
PropertyCallaway Resort & Gardens
Business challengeSecure access across multiple hotel departments
SystemOracle OPERA Cloud
Operational impactConsistent employee access supporting daily hotel operations
User Permissions
User Access
Account Setup
Hotel Operations
+
Problem
Hotel employees across multiple departments needed the correct Oracle OPERA Cloud access while keeping permissions secure and consistent.
My Role
Created and updated user accounts, assigned employee permissions, supported onboarding and offboarding, and helped troubleshoot user access issues.
Tools
Oracle OPERA Cloud
Process
Reviewed access requests, assigned the appropriate user roles, updated permissions as employees changed positions, and removed access when it was no longer needed.
Result
Helped maintain secure and consistent user access while supporting the daily operations of Callaway Resort & Gardens.
As part of my role as a Hotel Systems Administrator at Callaway Resort & Gardens, I help manage employee access in Oracle OPERA Cloud. My responsibilities include creating user accounts, assigning permissions, updating employee access as roles change, assisting with onboarding and offboarding, and helping ensure staff have the access they need to support daily hotel operations.
Background
Résumé & Experience
A look at where I've worked and what I've done along the way.
Experience
Hotel Systems AdministratorJune 2026 – Present
Callaway Resort & Gardens · Pine Mountain, GA
- Support PMS, POS, access control, and lodging technology systems across resort operations.
- Troubleshoot system, interface, and vendor-related issues alongside IT teams and third-party partners.
- Assist with upgrades, patches, implementations, and UAT activities to improve system reliability and standardization.
- Maintain documentation, reporting, user access, and configuration standards for hotel technology platforms.
Corporate Finance Systems InternFeb 2026 – May 2026
Herschend Family Entertainment · Orlando, FL (Remote)
- Execute UAT for financial systems in agile sprint environments, validating revenue-related data and reporting accuracy.
- Identify workflow inefficiencies and control gaps to improve reporting consistency across business units.
- Analyze financial and system data to resolve discrepancies and support operational decision-making.
- Create training materials, documentation, and release communications for new financial system enhancements.
Project Coordinator Co-OpMay 2025 – Aug 2025
Herschend Creative Studios · Orlando, FL
- Developed a 50+ slide executive strategy report covering 20+ entertainment properties using financial and operational data.
- Produced business intelligence summaries on hospitality and entertainment trends to support strategic planning.
- Redesigned internal trackers and workflows to improve reporting efficiency and cross-functional coordination.
- Coordinated deliverables across legal, strategy, creative, and operations teams on multiple active projects.
Financial RepresentativeMay 2024 – Apr 2025
Northwestern Mutual · Naples, FL
- Supported ongoing financial plan updates and portfolio documentation for 12+ clients per month.
- Reviewed and reconciled client data to identify discrepancies and support corrective adjustments.
- Prepared summary reports and tracked performance metrics to assist advisors with investment analysis.
- Communicated with clients and advisors in a professional, confidential, and compliance-driven environment.
Collegiate Involvement
Student-Athlete, Men's SwimmingAug 2022 – May 2026
Florida Southern College · Lakeland, FL
- NCAA Qualifying Standard swimmer and USA Swimming U.S. Open Qualifier.
- Top 8 Conference Finalist while competing in championship-level events.
- Balanced 20+ hours/week of training, travel, and competition alongside academics and internships.
Social Proof
What Leaders Say
Written by managers who worked with me directly.
Doug Rutledge
Director of Strategic Planning · Herschend Family Entertainment
Herschend
"
William completed an internship with Herschend Family Entertainment over the past summer. In this capacity, William carried out a wide range of duties, focused on our hospitality group, as well as several initiatives related to business intelligence enterprise wide. Some of his major projects included analysis of business initiatives within our hospitality division, ranging from research and benchmarking, through detailed financial analysis. These initiatives created the foundation for business decisions, related to capital with an impact on operations. William was also critical in creating a business intelligence database that initiatives by other similar properties and industry activations that supported strategic planning. He exhibited strong traits including critical thinking, self-motivation, and high engagement. He leveraged his finance background and his strategic thinking skills for the different assignments successfully.
His time with Herschend was valuable and impactful, and I highly endorse him.
Malek Barber, MBA
Financial Advisor · Northwestern Mutual
Northwestern Mutual
"
I had the pleasure of overseeing William Eriksson during his summer internship at Northwestern Mutual, where he quickly stood out as a hardworking and adaptable individual. Although William joined the program later than our cohort of summer interns, he didn't miss a beat. He adapted swiftly, learning how to jump in and hit the ground running. William demonstrated a remarkable ability to learn on the fly, adjusting his marketing strategies and fine-tuning his communication with clients and potential clients to successfully set meetings and build relationships. His strong work ethic and dedication were evident as he balanced the complex demands of financial planning and client onboarding, all while continuing his commitments as a collegiate swimmer.
I am excited to see what the future holds for William. He will undoubtedly be a valuable asset to any team he joins.
Who I Am
Beyond the Resume
The experiences, interests, and competitive background that shape how I approach my work.
Summer 2025 Intern Cohort
Herschend Family Entertainment · Orlando, FL
Competing in the Backstroke
Florida Southern Mocs · Men's Swimming
On the Blocks · Ready to Race
Florida Southern Mocs · Men's Swimming
About Me
I grew up in Naples, Florida and spent 16 years as a competitive swimmer, including four years on the Florida Southern Mocs. Swimming was a huge part of my life and honestly shaped how I approach everything: showing up, putting in the work, and staying focused even when things get tough.
Outside of work I love to travel and try new things, new places, new food, new experiences. Staying curious outside the office makes you better at your job too. At work, I enjoy digging into data, figuring out what it actually means, and presenting it in a way that makes sense to everyone in the room.
My background is in finance and analytics, with real experience in the entertainment world, but I'm the kind of person who adapts quickly and genuinely enjoys learning how a new industry works.
Get in Touch
Contact Information
Easy access for recruiters, managers, and collaborators reviewing my work.
William Eriksson
Hospitality systems, finance, and business analytics professional currently focused on hotel technology, process improvement, documentation, and operational systems support at Callaway Resort & Gardens.
Emailswimwae@gmail.com
LinkedInlinkedin.com/in/weriksson
LocationPine Mountain, Georgia
Current RoleHotel Systems Administrator · Callaway Resort & Gardens